TAD Email Marketing Redesign
I redesigned Triple Aught Design’s email marketing templates to align with our updated brand identity, introducing a cleaner, more dynamic look that enhances storytelling and product presentation. The new templates feature improved typography, streamlined layouts, and a stronger visual hierarchy, ensuring a cohesive and premium experience across all campaigns. This refresh not only modernized our communications but also strengthened brand recognition and engagement with our audience.
TAD Packaging Design
New packaging design for the 2025 Fall/Winter line.
TAD Blog Exploration
For this project with Triple Aught Design, I was responsible for designing a potential blog UI that would serve as an educational platform for our customers—covering adventure skills, the science behind our apparel, and related topics. Given that over 90% of our traffic comes from mobile devices, the design followed a mobile-first approach. The primary challenge was balancing simplicity with functionality: how to deliver information efficiently with minimal taps or clicks. I structured the blog around two key pages—the article list (homepage) and the individual article view. A persistent, easy-to-navigate category menu ensures smooth exploration throughout the experience. To align with the brand’s visual identity, each article features large, impactful imagery—including slideshows, curated image collections, and shoppable product visuals. Three distinct design directions were explored to evaluate different layouts and interaction models before narrowing in on the final approach.
Promotional Social Media Designs
Recent designs for Triple Aught Design incorporating a new brand look. I wanted something more scifi and less tactical than our old look. Really love the way these came out.
K Series Parts Rebrand
Rejected brand Proposal
Quest 10K Titanium Patch
A patch I designed as a physical reward for the first 10,000 members of Triple Aught Design’s Quest mobile application.
Circuit94
Mock up for a printed version of an online blog post.
